Measure your company's coverage and reputation in numbers.

For corporate communications teams at state-owned enterprises (BUMN) and corporations who report PR results to the board.

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PR work that is hard to prove.

The board asks for results. The team is still counting by hand.

  • Press release coverage is hard to measure

    How many outlets ran it, how far did it reach, and what was it worth? Without numbers, board reports are just clippings.

  • Operational issues spread fast

    Customer complaints on social media can become news within hours, especially for companies that serve the wider public.

  • Your position against competitors is unclear

    Without a benchmark, it is hard to tell whether your company's sentiment and coverage are improving or falling behind.

How Qola helps.

  • Reach, engagement and estimated media value

    Every issue and every press release has numbers: mention count, reach, engagement and estimated media value.

  • Most active media

    See the outlets and accounts talking about your company the most, along with each source's influence score.

  • Early warning

    Spikes in negative mentions are flagged early, with their triggers and recommended actions.

  • Excel and PDF reports

    Data ready to work with in Excel, or to present directly as PDF and infographics.

Numbers you can stand behind.

Every number in the report has a clear basis, so it is safe to take into a board meeting.

MetricWhat it meansUsed for
MentionsThe number of stories and posts containing your keywords.Measuring how often the company is talked about.
ReachEstimated readers, based on the news site’s monthly visits.Telling coverage in major outlets apart from small ones.
EngagementLikes, comments, shares and views on social media.Seeing which posts the audience actually responds to.
Influence scoreA 0–10 scale from engagement, follower count and source weight.Deciding which mentions to respond to first.
Estimated PR valueFor news: from reach, influence score and sentiment.Expressing press release and coverage results in rupiah.
SentimentPositive, neutral or negative for every mention.Tracking the direction of your reputation over time.

Manual clipping compared with Qola.

  • Collecting coverageSearching and copying links one by one every morningCollected automatically from 7 platforms, several times a day
  • Measuring release resultsManual spreadsheets, different numbers from each personMentions, reach and estimated PR value calculated on the same basis
  • Reading the tone of coverageRead one by oneA sentiment label per mention and an AI summary
  • Putting the report togetherPasting screenshots into a documentPDF, Excel and infographics ready to download
  • Seeing who is influentialBased on the team’s memoryThe most active outlets and accounts with their influence scores

From press release to board report.

  1. Day 0

    The press release goes out. Program keywords are already being monitored in Qola.

  2. Day 1

    See which outlets ran it, its reach, and the sentiment of the coverage.

  3. Day 3

    Compare it with competitor coverage over the same period.

  4. End of month

    Download a monthly report with coverage, sentiment and estimated media value.

Illustrative workflow, not a client case study.

Blog

Further reading.

Guides and insights from the Qola team.

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Frequently asked questions.

What is estimated media value?

An estimated rupiah value of the coverage you earned, calculated for each mention. It is meant for comparing results across periods or campaigns, not as an accounting figure.

Can we monitor competitors?

Yes. Add competitor names as keywords, then compare their volume, reach and sentiment with your company's.

Can Qola data feed into our internal systems?

Yes, through RSS feeds. For API integration and data licensing, add the Qola Data add-on to your plan.

Which report formats are available?

PDF and Excel with the components you choose, plus PNG infographics. Data is available up to the previous day (D-1).

How is the estimated PR value calculated?

For news, Qola estimates reach from the site’s monthly visits, then combines it with the influence score and sentiment. Every story is calculated on the same basis, so periods can be compared.

Can other internal teams use the data?

Yes. Reports can be downloaded as PDF and Excel. To feed the data into internal systems through an API, add the Qola Data add-on.

Ready to start?

See your company's coverage in Qola.

We'll prepare a demo with your company name, programs and competitors.

Book a demoSee a sample brief