Social listening for brands in Indonesia.

Know how audiences respond to your campaigns and competitors, in the language they actually use.

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Your audience talks in many places.

And often without tagging your brand's official account.

  • Campaign results only show up on your own accounts

    Official account metrics miss the conversation out there: reviews, videos and complaints that don't tag the brand.

  • Competitors move unseen

    Competitor promotions and launches shape the conversation about your brand, but are rarely tracked consistently.

  • Content ideas come from guesswork

    Without topic data, content calendars are built on intuition rather than on what audiences are actually discussing.

How Qola helps.

  • Keyword trends

    Set brand, product and campaign keywords, then see their trends by day, week or month.

  • Topic insights

    AI groups mentions into topics, each with its volume and sentiment.

  • Content recommendations

    Content ideas and communication steps for each topic, based on insights from the conversation.

  • AI Assistant

    Ask your data questions directly in Bahasa Indonesia, for example "which platform mentions our product the most?"

Track a campaign from before launch to after.

Each phase asks a different question. Qola answers them from the same data.

  1. Before launch

    Listen to your category

    Map the topics that are trending and the words your audience uses about your category and comparable brands, as input for the campaign message.

  2. At launch

    Follow the response

    Track mentions, sentiment and the posts with the most engagement several times a day. Ask the AI Assistant whenever there is a spike or an unusual negative tone.

  3. After the campaign

    Measure the results

    Pick the campaign dates, compare them with the period before, and download a PDF or Excel report to review with the team.

Ask your data in plain language.

The AI Assistant answers from your own project data, with no filters or charts to build first.

  • Counting and filtering mentions by platform, topic or account
  • Showing how sentiment moves day by day
  • Checking for anything unusual: a volume spike, rising negativity, or one account dominating
  • Giving 3–6 content recommendations from the conversation as it happens
AI Assistant

Which topics about our campaign are biggest this week?

The top three topics:

  • Promo pricing 38%
  • Delivery 24%
  • New packaging 17%

Sentiment is most positive on the new packaging. Most engagement comes from TikTok.

Is anything unusual today?

Mentions are up 2.3× against the 7-day average, mostly delivery complaints on X since 10:00.

Sample conversation with illustrative data.

Blog

Further reading.

Guides and insights from the Qola team.

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Frequently asked questions.

Which social media platforms are monitored?

X, Instagram, Facebook, TikTok, YouTube and Threads, plus national and regional online news.

Can it read sentiment in Indonesian slang?

Qola's AI labels sentiment in the context of Bahasa Indonesia. AI can still make mistakes, so verify important mentions; Qola analysts can help review them.

What are content recommendations?

Content ideas and communication steps built from the topics people are discussing, along with the insights behind them.

Which platforms are monitored?

Online news, X, Instagram, Facebook, TikTok, YouTube and Threads, in one feed refreshed several times a day.

Does Qola suggest content ideas?

Yes. Every insight includes 3–6 content recommendations based on the topics and audience response at the time. On Qola Command, Qola analysts help sharpen them.

Ready to start?

Listen to your brand's audience.

We'll prepare a demo with your brand, product and campaign names.

Book a demoSee a sample brief