How to Write a Media Monitoring Report for Leadership
The structure of a report leaders actually read: issue summary, sentiment, top media and recommended actions.
5 min read
Reports for every client, ready in minutes.
For PR agencies and communications consultants monitoring many clients at once.
Many clients, one team.
Time goes into recaps, not strategy.
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Monthly reports pile up at month-end
Each client needs its own report, in a slightly different format. The team works late to put them together.
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Client issues break outside office hours
A crisis doesn't wait for the weekly meeting. The agency needs to know before its client does.
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Clients want proof of value
Clients want to see the agency's impact in numbers, not just a list of links.
How Qola helps.
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Multi-project
One project per client, each with its own keywords, feed and reports.
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PDF, Excel and infographics
Choose report components per client and download them without manual recaps.
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Early warning per client
Issue spikes in each project are flagged, so the team can update the client first.
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Numbers you can present
Reach, engagement, sentiment and estimated media value for every client and campaign.
Projects4 clients
- RARetail A14 keywords · IDDaily report ready
- FBFintech B9 keywords · ID, ENDaily report ready
- PCLocal Gov C21 keywords · IDWeekly report ready
- FDFMCG D11 keywords · IDUpdated 2 hours ago
One account for every client.
Each client has its own project, with separate keywords, exclusions and languages.
- No mixed dataMentions, reports and AI insights always belong to one project, so they are safe to present to the client.
- User rolesThe agency team manages projects, while clients can be given view-only access.
- Reports that run themselvesEach client’s daily and weekly reports are generated automatically, ready to check and send.
What you hand to the client.
Three formats from the same data. Choose the report sections that matter for each client.
- PDF
Full report
AI insight, mention and sentiment charts, topics, top stories, influential sources, and content recommendations.
- XLSX
Data to work with
The list of mentions and statistics in Excel, for deeper analysis or as an appendix to the client report.
- PNG
Infographic
A one-page visual summary, ready for a presentation or the client’s group chat.
Blog
Further reading.
Guides and insights from the Qola team.
Social Listening vs Media Monitoring: What's the Difference?
How the two differ, when to use each, and why communications teams need both in a single workflow.
4 min read
PR Campaign Evaluation: KPIs, Examples, and a Reporting Framework
Choose PR KPIs that fit your objectives, distinguish outputs from outcomes, and build a scorecard and evaluation report with transparent examples.
8 min read
Frequently asked questions.
Can one account monitor multiple clients?
Yes. Each client is a separate project with its own keywords and reports.
Can reports carry the agency's branding?
Agency-branded dashboards are available. Discuss your needs with our team.
How long does it take to prepare a monthly report?
Choose the report components, then download them as PDF, Excel or an infographic. No manual recaps needed.
Can clients see the dashboard too?
Yes. Clients can get an account with a view-only role for their project, while settings stay with the agency team.
How many clients can we manage?
The number of projects follows your service plan. Tell us how many clients and keywords you have, and our team will prepare a matching proposal.
Ready to start?
Bring all your clients into one dashboard.
We'll prepare a demo with several of your clients and keywords.