PR Campaign Evaluation: KPIs, Examples, and a Reporting Framework
Choose PR KPIs that fit your objectives, distinguish outputs from outcomes, and build a scorecard and evaluation report with transparent examples.
8 min read
Solutions for every communications team.
One public narrative intelligence platform, set up for how government PR, SOEs and corporates, brands, and agencies work.
Who it is for
For teams that need to know first.
One dashboard, many ways to use it.
Government PR
“I need to know which regional issues are heating up before leadership asks.”
- Geographic insights
- Early warning
- Reports for leadership
SOEs & corporates
“I need to measure press release coverage and its media value in numbers.”
- Estimated media value
- Most active media
- Excel reports
Brand & marketing
“I need to know how audiences respond to our campaigns and competitors.”
- Keyword trends
- Topic insights
- Content recommendations
Agencies & consultants
“Monthly reports for many clients have to be ready in minutes.”
- Multi-project
- PDF, Excel, infographics
- Agency-branded dashboard
Blog
Further reading.
Guides and insights from the Qola team.
Crisis Communication Early Warning: A Guide for PR Teams
Recognize potential crisis signals, create an escalation matrix, and write alerts that connect media monitoring findings with a clear response.
8 min read
How to Calculate Share of Voice: Formula and Practical Examples
Learn the share of voice formula, work through a calculation, and build a consistent report that helps PR teams compare brand visibility.
8 min read
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